The French fashion house will deliver unique mens and womenswear designs to the store known for its chic discount-designer mashups. "We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision," says a rep for Margiela in a statement. "The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all." Scheduled to hit 230 H&M stores on November 15th, the news announced yesterday via WWD set the Twittersphere into a tizzy, with fashionistas making it one of the top 10 topics. And no wonder.
"MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades," says Margareta van den Bosch, creative advisor at H&M. "I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment."
Stay tuned for a sneak peak A-listers!