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Mary Says Burger King Parodies Crushed Her

Posted on Jun 29, 2012 By admin

Yesterday while on New York's Hot 97 with Angie Martinez, Mary J. Blige spoke about the much maligned Burger King commercial.

In the ad, which Mary says was leaked before it was finished, we see the R&B star singing about "crispy chicken and lettuce and a fresh tortilla," in the same soulful voice fans love. The disconnect between Mary, the Queen of Hip Hop Soul, and the stereotypical imagery of her standing on top of a Burger King banquet while singing about chicken was much more than many in the Black community could bear. At the time Mary's explanation about the choice came in a statement saying what we saw was not what she signed up for. "I was told that it would be shot in an iconic way and I thought it was a great branding opportunity," she explained to Angie.  Then issued an apology along with an explanation of how she felt when the negative responses ballooned like a California brush fire: "I want to apologize to everyone that was offended or thought that I would do something so disrespectful to our culture," she told  Angie. "I would never do anything like that purposefully. I thought I was doing something right. So forgive me."

When asked how she felt when she saw the ad, Mary said: "Oh my God, my heart dropped down to my stomach. I got this sweat and I said, real calm, 'This too shall pass.' But it just kept getting worse and worse and worse ... I went online to listen to the remix I did with Fat Joe, and all I can see is 'Burger King' and 'chicken' and 'buffoonery.' It just broke my heart.

"I would never just bust out singing about chicken and chicken wings," she continued. "It hurt my feelings and crushed me for two days." Why was she silent for so long? "There was too much going on for me to stick my head out there and say anything," she told Angie. "So I just pulled back and watched everyone and everything." She watched how so-called industry distanced themselves, but also saw long-time friends reach out in support. "Busta Rhymes hit me and he was like, 'Are you ok, sis? I see what you were trying to do. Fat Joe hit me; he was like, 'Yo, we don't care about that stupid chicken commercial or whatever. We love you, Mary, and we know what you were trying to do."'
 
How does Mary feel about it now? "It was a mistake [because] when you look at it at the end of the day, people look at it as a mistake. But I did it because I thought it was something that wouldn't come out like that."
 
 

Tags: Mary-j-blige-Angie-Martinez-Burger-King


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