In a press release issued today, Nutrisystem announced the launch of SUCCESS, the Company’s most comprehensive weight loss program to date, with Janet Jackson as its face of sustainable weight loss. Any fan of Janet knows that she has struggled with her weight between albums and concert tours. And in her debut memoir, "True You," she chronicled her body issues and the difficulties she felt growing up. "True You," which went on The New York Times Best-seller's list, is now out in paperback. This is one of the few product lines (Blackgama Furs, being one) Janet has endorsed throughout her career. "Dieting never worked for me, counting calories never worked for me, and denying myself the foods I love never worked for me. I needed a better plan, and I found it with Nutrisystem,” she shares on the television ads that will start at year's end. “With Nutrisystem I am seeing results already, and I am so impressed by both the thought and the nutritional science behind the program.”
“Success is our most complete program ever, and we’re really proud of it," explains says Joe Redling, Chairman and CEO of Nutrisystem. "There’s no better spokesperson to join us than Janet Jackson. Her story is one of a lifelong struggle with weight management and the journey to gain control and acceptance. She has an authentic voice we believe will resonate with consumers, and we’ve never been more excited heading into a new campaign than we are right now.”
Her role as spokesperson is more than being a public face, she's also the co-founder, along with Redling, of a new initiative to help combat hunger: NutriBank (Nutribank.org), an innovative new philanthropic effort dedicated to nutrition and solving hunger around the world. NutriBank will work closely with national and international organizations to donate nutritious food and raise funds and awareness for this important cause.
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