But the full story behind the creation of Sheree Fletcher (Will Smith's ex-wife), product launch made me smile from ear to ear. "I wanted to offer an excellent product in a fun way, something that offers a sense of humor to every Whoop Ash customer," explains Fletcher, who worked on the formula for six years before putting it out nearly three years ago.
So the packaging takes on a comic strip appeal, and is of her as a superheroine, ready to moisturize dry, ashy skin in a single scoop. And after testing for three days, we're glad to say Whoop Ash truly works. Made with the antioxidant and antibacterial properties of honey, and the rich, healing properties of shea and mango butter, that yes, really provide super-strength moisture all day long. So no wonder Tisha Campbell, Access Hollywood's Shaun Robinson and Holly Robinson Peete, swear by it. And now, so do I. $19.95, available at Whoopash.com.
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